If you’ve been around internet marketing for any length of time, you’ve heard back-and-forth arguments about how important it is to submit your website to the search engines.
But If you’re new to online marketing, you might not know what this means. Simply stated, submitting your site to search engines means letting the search engines know your url ( website address) and the keywords that relate to your site. Sound simple enough, right?
In fact, those who favor submitting to the search engines will tell you just that.
“Submitting your site won’t hurt anything.”
“It helps you make sure you cover all your bases.”
But unfortunately if you’re a novice and you’re desperate for visitors and profits you could be taken in by companies that promise to submit your new site to hundreds of directories and thousands of search engines. And you could soon find yourself out of hundreds or even thousands of dollars with nothing to show for it.
Why does this continue to happen?
The Truth about Search Engines
First of all, there are only four search engines. Any other site that calls itself a search engine is simply returning results from one of those four — Yahoo, Google, Bing and Ask. If you submit your site to any other “search engine” you’re wasting your time.
Second, search engines utilize programs known as spiders to “crawl” the web. These spiders follow all links on every page on a website. When the spiders come across a new page or a new website, they index that new information. That is, they send the new information and its internet location back to the search engines.
Now when a person searches for a keyword in their browser’s toolbar, he is given a list of relevant results on the search engine results page (SERP). As your site gets older and becomes more trustworthy, your pages will begin to show up in the SERPs for the relevant keywords. Guess what? This is going to happen whether or not you submit your site to a search engine.
How All This Impacts Your Business
Now here’s what all this mean for you.
1. You don’t have to waste your money or your time submitting your site to search engines.
2. You should instead concentrate on creating quality and unique content for your visitors.
3. You should work toward developing lasting relationships with the owners of your industry’s high ranking websites. A webmaster who likes you and trusts you is more likely to place your link on his site.
4. If you place your visitors’ needs at the top of your list, they’ll place you first.
5. Concentrate on producing quality content, and put that ahead of unnecessary SEO “tactics.”
Conclusion
Remember these five guidelines when you’re changing or adding to your site, and when you’re building a new site. Do some homework and learn about each search engine’s terms of service — and stop wasting your time arguing about SEO.
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