With the advent of latest technologies there came various new methods of marketing strategies. And mobile marketing is one of such recent addition to the marketing strategies. The SMS and the Bluetooth marketing strategies are the most advanced methods of marketing strategies. Both of them have their own special features. Let us now first have a discussion on SMS marketing. One of the latest advent in the world of marketing strategy is SMS marketing, which means that the company uses SMS technology in stead of email or telephonic conversation. However, SMS marketing is far better than email or telephonic conversation. Not only that it takes lesser time to communicate with several people, but also it is one of the cheapest methods. However, SMS marketing has other facilities also.
It is to be noticed that SMS service is considered as spam free communication tool. Therefore it is more certain that your message is sure to reach the intended customer unlike email marketing which is often found to be landing is the person’s junk mailbox. It is also better than telephonic conversation as there is lesser chance of disturbing the customer, which is often caused by unwelcome phone calls. It is better also because of the fact that the sales person need not spend a lot of time in making the customer understand the thing he intends to say. Another important thing about SMS marketing is that because of the very little space (160 words to the most) there is no chance of juggling with words and therefore you can come straight to the point about what you intend to convey in your message. It is also useful for the customer because the SMS is saved in his mobile and therefore he gets the chance of reading it several times for better understanding if he finds it interesting. The store and forward method used for SMS services is also an important factor because if the customer is not within the range the message is stored in the SMSC, even for days if necessary, and is delivered to the customer’s mobile when he comes within the range or switches on his mobile. Again with the help of bulk SMS facility the company is given the chance to send the same message to multiple customers. In this case all you need to do is to type the message only once and select several mobile numbers in which you would like to send the message, and your message would be delivered to those numbers at the same time. Thus it can easily be seen how advantageous the SMS marketing is both for the company as well as the customers.
Another important tool for mobile marketing is the Bluetooth marketing in which various information in the form of text, or video photos, coupons, calendar alarms, text, web links and more can be send to the customer’s mobile directly. But in this case it is important for the customer to be within the range of the transmitter and also it needs the customer’s permission. But along with that a lot more things and information can be send to the customer’s mobile if the transmitter gets the customer’s permission.
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