Article by 3i Media Ltd
The rise of user-generated content
Why do people spend so much time creating and uploading content for the internet? In the view of MySpace guru Richard Rosenblatt, the answer is age-old: ‘People like to express themselves, and they want to be famous. Those are two things we saw from the very beginning of MySpace. Five years ago MySpace didn’t even exist; in 2008 it’s going to do 0 million in revenue, and generate more page views than anything on the web.’Making the newsAs the vice president of research for Hitwise UK, Heather Hopkins is…
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