Advertisers are continuously faced with the challenging task of attracting potential customers. Latest technological developments have contributes several options for advertises to address this problem. One of the most engaging ways in which customers can be targeted is through rich media ads. An August 2010 report by Mobile Marketing Watch states that the CTR (click through rate) for rich media video ads on iPad apps is almost 11 times higher than that for standard display banner ads. This indicates the rising opportunity for mobile rich media ads.
Breakthroughs by Mobile Rich Media Ads
Mobile rich media ads are those…
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