Managing your external reputation involves using the press to get your messages out and protecting your reputation. Reputation management can become tricky when it involves the press, because you lose a little bit of control over the message you want to get out. The reporters and editors who cover any press release or publicity story you put out may simply ignore your angle and get the story they want. This is why it’s important when approaching reputation management to be proactive and aggressive in getting to know and building relationally with the media.
One important tip in properly handling…
Continue Reading Reputation Management – Dealing With The Press
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