There used to be a time when two ways reciprocal link building was the name of the game. But soon Google started recognizing and reducing the value of such links which reduced the popularity of reciprocal linking big time. Then came three ways or triangular linking which gained even more popularity than reciprocal linking owning to the major advantages it offered in terms of link value. But then everyone started doing it along with the black hat spammers. People started developing spammy pages just to use it for a three way link exchange. Soon webmasters started getting flooded with…
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