Avoid complicated or detailed pictures
Complex images look great on well-printed letterheads, but logo designs like this never survive in small-space press advertisements or on promotional goods. If you want to be recognized instantly, avoid too much detail.
Avoid complicated themes
Your customers will not take the time to interpret or decode a complicated subject, theme or pun. Don’t waste their time or yours with a challenging logo design.
If you have an unusual name…
If you have an unusual name, this will prove memorable by itself, so don’t confuse the issue with a complex logo design.
If you…
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