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Napoleonic Lessons for Google & Microsoft – microsoft
Napoleon Bonaparte was arguably the most strategic mind set to war. As we shall see later, his strategic brilliance, however, is equally applicable to the competitive world of Business; and in this case, Microsoft’s rivalry with Google.
A little history
Microsoft, the world’s largest software vendor, has been around for quite a long time. Its target market is mainly selling operating systems and office applications for the desktop computers. Microsoft products are sold to computer manufacturers, i.e. Dell Computers, who in turn install and ship Microsoft…
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