The ax has fallen at Federated Media Publishing…, the online advertising company founded by former journalist John Battelle. Seven of the company’s 90 employees were laid off Friday.
The layoffs, according to a company representative, were almost exclusively on the display-advertising side of the company. Federated also creates interactive marketing campaigns, and with the display ad downturn in full effect, that’s where the company has chosen to focus. Federated doesn’t plan to ignore display advertising, but hope to make several hires on the marketing side.
“Given our journalistic heritage, we don’t want to bury the lede: Today FM
Continue Reading Federated Media Announces Layoffs, Shift Away from Display Ads
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